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A N U N T C O L E C T I V

The radio audience measurement system SAR continues to offer clients and agencies valuable data. Starting inSAR will deliver audience data in three waves first in Junesecond in September and last in January Inmost of Romanian radio networks continue to develop by launching new stations or by strengthening the existing ones.

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Beginning of was already marked by new launches. Radio 21 is extending its network to reach 42 stations while in March announced the launch of Vibe FM, a station which will broadcast electronic dance music.

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Also, Radio Pro Company is enlarging its network to include 28 stations and 13 affiliates. Info Pro estimates that at the end of April will have activated a total of 39 stations, thus providing national coverage.

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Pro FMsCool is trying to extend the network in 40 high schools, all over the country. The launch of new on-line stations contributes significantly to radio market development.

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This reality is sustained by the variety of new titles and consolidation of existing brands, covering a wide variety of publications from the point of view of frequency, type, target etc. Supporting those affirmations is that fact that the most recent National Readership Survey SNA delivery includes publications 66 monthlies, 15 fortnightlies, 30 weeklies, 41 dailies and 11 supplements.

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In addition to this, the FOCUS component of the National Readership Survey measures the consumption of an almost exhaustive number of products and services. Dynamic would best describe the evolution of the print market in One of the major media acquisitions of took place when Publimedia International bought back sports dating sacoza ProSport from Ringier.

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Changes in graphics, style and editorial structure are expected for A new important international publisher, Attica Media entered the Romanian market in by acquiring the license of the two men glossies Maxim and Playboy formerly published by PBR Publishing, owned by Publimedia International.

The magazines were also restyled and Attica Media increased its presence on dating room apps market by launching the women glossy InStyle in It is expected that the next move from Attica will be the launch of Grazzia magazine.

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The preoccupation to increase the added value of agent de dating 3283 agb and make them more attractive for both readers and advertisers brought a new trend in the print market: the extensive use of covermounts as marketing tools to increase sales. However, the effects of this trend on a long term perspective could backfire when covermounts would turn from nice-to-haves agent de dating 3283 agb must-haves, forcing the respective publishers to always have covermounts.

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In addition, tabloids and daily sports newspapers e. Newspapers e. Jerry Seinfeld Ioana, Libertatea pentru femei, Femeia de azi were also focused on launching spin-offs and specials in order to increase their presence on the market, increase the level of awareness for the base publications and also in order to attract more advertising revenue.

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The presence of publications on the Internet and new media increased inby either building or restyling point-of-presence websites and also by delivering content for mobile communication platforms. In this respect it should be mentioned the launch of the i-mode service from the mobile telephony operator Cosmote which, among others, delivers magazine content on the mobile phone.

The following table shows a top of point-of- presence websites with more thatunique visitors per month, ranked in decreasing order of the average monthly number of unique visitors in The readership fragmentation trend continued inwith most of the publications decreasing in readership figures.

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As shown below, the most affected by this trend were the fortnightly publications. As a result of that, corroborated with increase in the ratecards, the CPT has increased, again with fortnightlies having the most unfavorable evolution.

However, this situation only takes into consideration titles monitored by the National Readership Survey, with a large part of the market being unmonitored.

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